Another Case for Private Equity

This is the way all media ends up.

It is romantic, in a way, that twitter - a platform built by the media - would go out the same way so many media brands have already: a private equity joker rocking up, stripping for parts, and pushing for the leanest, monetizable version of things. This is the way the world ends: not with a bang, but with a slow-drip, tortious display of ruthlessness. To hell with quality.

Old Elon knows just what he’s doing. Have we all considered the man doesn’t want to be here? The sad truth is that one billion dollars is still a lot of money - even if you lose 44 billion buying a social media company you never wanted in the first place. Just the interest on Musk’s bank accounts would make your eyes bleed. I’m sure he’s not happy about it, but he will be fine. For now, it’s just about recouping cost. And that is what he is doing: at the expense of employees, coders, engineers, lawyers, and large parts of the third world. 

It is all a joke to him. The sooner you start laughing the less it hurts.